Written by Carolina Costa
Milan Design Week 2019: What You Can’t Miss In The Tortona District ⇒ Milan Design Week 2019 has taken off and Best Design Guides is here to bring you everything you can’t miss at Tortona District. Keep on reading!
A district once represented by the busy bridge of the Porta Genova station is now full of opportunities to be amazed, until April 14. Among other returns, such as Ventura Projects at BASIS, there are new arrivals and historical realities of the area that have no intention of losing their place during Milan Design Week 2019.
One of these is definitely Superstudio Più, in via Tortona 27, that one again turns FuoriSalone 2019 into a great hub of creativity by hosting the Superdesign Show 2019. The focus chosen for Milan Design Week 2019 is Innovation & Tradition, in a mix of tradition, beauty and technology, suspended between the Orient and the made in Italy. Among the most suggestive environments to visit at the Superdesign Show 2019there is certainly the SuperHotel (photo above) curated by Giulio Cappellini.
In the large hub of Tortona, technology is also dressed in style thanks to the presence of an object that forever revolutionized one of the most central elements of contemporary living: the TV. With the roll-up television OLED TV R, LG SIGNATURE (pictured above), the most exclusive line from LG, the Korean brand takes a step towards the future, resorting to futuristic hi-tech solutions; and another to the past, reinventing the idea of a contemporary hearth. An object able to establish an unprecedented relationship with the space it inhabits, redefining it. This is thanks to the design choices developed by LG Electronics in collaboration with the British study Foster + Partners, who also signed, between light cuts and movement, the Redefining Space installation for the FuoriSalone, at Milan Design Week 2019.
In the 10,000 square meters of Superstudio Più, there is also space for the Scandinavian design of the Danish brand Normann Copenhagen (photo above) which, to celebrate its 20 years of design, proposes a series of private and professional environments embellished with flashes of creativity. Eight thematic islands inspired by the abstract projects of the Brazilian landscape architect Roberto Burle Marx, populated by a wide range of furnishing products (including those of the new collection) and by objects created by ten international artists who have tried to integrate the art in everyday life, between pastel tones, reflections and unexpected plant explosions.
Technology is not lacking, like with Dassault Systèmes, which offers its pioneering reflections on a more sustainable and circular future, within the Design in the Age of Experience installation, an expression of the partnership with the Morphosis architecture studio. The invisible Unreal But Real exhibition by Flavio Lucchini, an unreal exhibition that can only be seen through a smartphone or tablet, is also extremely hi-tech. The content of the Gobbetto space is also very innovative (photo above) that for Milan Design Week 2019 presents an innovative patented magnetic resin, able to drag nails and wall plugs into the obsolescence world, easily adapting to any custom desire.
In the project presented by Yokohama Makers Village (photo above), metal is the common thread running through the product design collections presented at this year’s Superdesign Show. With the usual taste for experimentation and the now famous ability to take each material beyond its limits, the Japanese brand presents the Ikimono collection, created in collaboration with designer Hiroaki Nishimura, the architecture programmer Junichiro Horikawa and Stratasys, a leading company in the 3D printing. Eight design objects linked to a more sustainable lifestyle inspired by the strength and functions of the different natural elements, which do not renounce the pleasure of aesthetic surprise. Make sure you don’t miss any of this at Milan Design Week 2019.