Milan Design Week 2018: Isola District to Have Strong Global Presence ⇒ The Isola Design District saw its inception just last year counting with the participation of over 100 designers and brands where young designers, artisans and emerging brands animated the spectacular Isola neighbourhood with one-of-a-kind exhibitions and installations. This extraordinary feat is set to be repeated from 17-22 April in the midst of one of the most prestigious design weeks in the entire world, Milan Design Week.
This year, the district will be characterised by a strong international presence, thanks to the adhesion of designers coming from all over the world. A theme defined in two words will act as a glue between the exhibitions: Rethinking Materials. In fact, the organization’s goal is to showcase projects that have highlighted the versatility of certain materials: using them for the first time in this field, with an application different from the traditional one or in projects with a focus on eco-sustainability.
In comparison with the previous edition, the local activities and the symbolic places of the district involved will increase, widening the perimeter of the district. ADA Stecca will be the Headquarter, with the main info point and a press lounge dedicated to the press. But not only that, it will also host Latinoamerican Contemporary Design, an exhibition organized by eiDesign, with a collective of South American designers. The common thread that unites the 10 designers is the fusion of design objects with the contemporaneity and identity of each country, from Brazil to Ecuador, passing through Colombia and Mexico. Also in the Headquarter, there will be numerous events and workshops that will involve, among others, artisans and inhabitants of the area.
3D Printed Playground by Caracol Studio
This project was also featured in the 2017 edition and proposes the live creation of a children’s playground, whose components will be printed in 3D by an arm robotic during the entire duration of the Fuorisalone. To make prints, the robot sinuously follows a path that derives from a particular parametric design process and uses 100% recycled and recyclable materials.
Bold Movements & Emotions Beyond Functionality by Emerging Designers from Belgium
In the opposite corner of the district, at the Spazio Maraniello in Viale Stelvio 66, Brut, a group of six emerging designers from Belgium, will make his debut at the Milan Design Week with Bold Movements & Emotions Beyond Functionality. The members of the collective Ben Storms, Bram Vanderbeke, Cedric Etienne, Charlotte Jonckheer, Linda Freya Tangelder and Nel Verbeke.
A Collective by Italian-Brazillian Designers
Giorgio Bonaguro, Ronald Scliar Sasson and Gustavo Martini will develop independent projects that will have a choral vision thanks to the selection of common materials for the realization of the products and to the same sources of inspiration for the definition of the shapes. This exhibition will take place at the Giuseppe Pero Gallery, in Via Porro Lambertenghi 3.
Minimal and Eclectic Collection by Castellani Top Design
In the spaces of the historical local Frida, the Tuscan company Castellani Top Design will present a minimal and eclectic collection contaminated by colour and art, bringing industrial design and worked entirely by hand metal in completely new scenarios.
Milan Design Market
For its third edition, Milan Design Market will take place inside the Photographic Studio Gianni Rizzotti but with a completely new format. Visitors will have the opportunity to discover and purchase a careful selection of products, made from designers coming from all over the world, in a real Pop-Up Concept Store. There will also be a series of dedicated areas to start-up design and a Design Bar.
Friulian brand, Elite TO BE will launch its 2018 collection featuring the use of noble materials; German designer, Myriam Kuehne Rauner will be hosting the project of other designers as well as her own which are mostly about Functional Aesthetics in her new space, “Angelo della Pergola 1”; Andrea Barra will present his newest collection of tableware in via Tahon by Revel 10; Source Design will be presenting at a new location, ZonaK, via Spalato 11, exhibiting Lovely Waste, a project on sustainability and technology, developed by designers Francesco Fusillo, Alberto Ghirardello, Filippo Protasoni and Sebastiano Tonelli for the Tuscan company WooClass; and finally visitors will also have the chance to meet Maison et Objet’s rising talent, Kensaku Oshiro.
As a whole, Isola Design District boasts trendy venues like Corso Como, Corso Garibaldi and the new skyscrapers area of Porta Nuova. It is by supporting sectors like design, fashion, its local workshops, green design and gastronomy that the event has been able to develop its artistic and historical heritage and it only shows signs of growing even further.
Source: Isola Design District
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