Check Out Here The Best Conferences To Attend At Imm Cologne 2018 > Best Design Guides > The latest news and trends in the design world > #immcologne #immcologne2018 #bestdesignguides

Check Out Here The Best Conferences To Attend At Imm Cologne 2018

An event like the IMM Cologne is the perfect environment to learn new design concepts and trends. Each edition, famous and market-established designers/architects take the stage and discuss with the attendees what’s new in the design community, and what’s going to take it by storm. And the IMM Cologne 2018 is no exception. Today, Best Design Guides will show you the best lectures that you can attend in this amazing event!

 


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The trends forum at the largest interiors show of the year will not fail to shine a light on the fringe areas of interior design. Robert Müller-Grünow (Scentcommunication) will be explaining the important role fragrances can play in interior design. Virtual worlds are also playing an increasingly important role in the interior design sector. Picking up on this field in the lecture programme, Mara Michel (.futurize dietrendagentur) will be offering an insight into “Analogue Virtuality”, while Michael Gairing (Blanx) will address the issue of augmented reality. And Barbara Busse (Future+You) will give an insight into the ideas about design and marketing of the Generation Z (Millenials).

 

Interior Design Trends: The Keywords of IMM Cologne 2018

 

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Each morning, Frank A. Reinhardt will offer the audience a professional overview of the trends and buzzwords at IMM Cologne 2018. Frank A. Reinhardt is an industrial designer with a background in Business Administration. After working in product management for some years, Reinhardt simply wanted to publish an original observation. All at once, he found himself recruited in a freelance capacity and eventually as a freelance editor for such publications as SBZ and design report. After a spell at one of the corporate design agencies, he went into business for himself in 1999, focusing on projects ranging from trend and market studies and the conception and editing of special publications.

 

Lecture: Interior Design Trends: The Keywords of the imm cologne 2018
Speaker:
Frank A. Reinhardt, far.consulting
Date:
Thursday, 18th January 2018
Time:
10:00 am
Place:
The Stage, hall 3.1

 

Michael Gairing presents VR Concepts for the Interior Design Sector

 

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Michael Gairing explains why virtual reality is in a position to revolutionize the economy using application areas beyond the hype and wow. He also provides a look at the works and the retail of tomorrow. In addition to insight into the fundamentals of VR / XR, VR is presented as part of the digital transformation. Gairing also informs about virtual spaces, retail concepts and new business models, and presents VR tools, such as photography and staging in VR. Born in 1977 in Stuttgart, Michael Gairing completed a course of vocational training as a management assistant in wholesale and foreign trade at Raab Karcher Stuttgart (Veba company group). He was subsequently head of EDP for the Tiles specialist department for Raab Karcher Stuttgart before founding Gamal IT Services, with a focus on network solutions. In 1999, he was the co-founder of the media production company BLANX effects | interactive GmbH and has since been a managing associate.

 

Lecture: VR beyond the Wow: How Computer Game Technology Expedits Digital Transformation
Speaker: 
Michael Gairing, BLANX
Date: 
Thursday, 18th January 2018
Time:
11:30 am
Place:
The Stage, hall 3.1

 


⇒ Related Article: Interior Design Tips: The Best Modern Rugs For Your Home Decor ⇐

 

Book-Lounge: Common Things, Trademark Publishing

 

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Among the countless objects that are available worldwide, there is a series of objects that everyone knows. Thomas Schnur calls them “common things”: objects that everyone, regardless of cultural background, nationality or status, has seen or used at least once somewhere. He reports in a chronological sequence extending from childhood to the present about his experiences, insights and thoughts regarding a selection of 21 “common things”. Thomas Schnur studied product design at the Fachhochschule Aachen following training as a carpenter. During his studies, he worked for Mathieu Lehanneur in Paris, among others, and studied at the École Supérieure d’Art et Design de Saint Étienne. His works have already been presented at many national and international design platforms, such as, for example, IMM Cologne. In 2014, Thomas was nominated both for the German Design Award and for the Designpreis der Bundesrepublik Deutschland. He also received a special mention from the jury of the Design Report Award.

 

Book-Lounge: Common Things, Trademark Publishing
Speaker:
Thomas Schnur
Date:
Thursday, 18th January 2018
Time:
12:15 pm
Place:
The Stage, hall 3.1

 

Daniel Rybakken About the Difference Between Light and Daylight

 

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Daniel Rybakken will be talking about his work with light and daylight and the difference that lies in both concepts. Daniel Rybakken studied design at the Oslo School of Architecture and the School of Arts & Crafts in Gothenburg, Sweden. On graduating with a Master of Fine Arts in 2008 he started his own practice, based in Gothenburg. The work of Daniel Rybakken occupies the area between art and design, forming limited editions, art installations and prototypes for serial production. His main focus has been to work with daylight and how to artificially recreate its subconscious effect. Rybakken has received numerous awards.

 

Lecture: Daylight and Objects
Speaker:
Daniel Rybakken
Date:
Thursday, 18th January 2018
Time:
1:00 pm
Place:
The Stage, hall 3.1

 

Barbara Busse on Generation Z – and What the Young Millennials Expect from Design and Marketing

 

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Generation Z – those are the kids and young adults that are mobile on the Internet as “digital natives” nine hours a day. They are creative, see themselves as entrepreneurs and will really turn up the heat for us in only a few years with their own business models and clear ideas about design and marketing. In a preview, Barbara Busse points out what manufacturers and brands will have to grow accustomed to if they want to be successful in the digital future of Generation Z. Barbara Busse is an expert for trend research and product design. She works according to the principles of design thinking. Following her design studies at the Cologne International School of Design, she worked in international agencies and corporations around the world. With many years of experience in the international corporate and agency environment, Barbara Busse has designed many prize-winning and commercially successful products. Since 2016, she and her design agency Future+You have been providing services to big brands, and she presents a clear picture of the customer needs, designs and expansion markets of the future.

 

Lecture: The Future Design Consumer 2022 – What Generation Z and Young Millenials Expect from Future Interieurs
Speaker:
Barbara Busse, Future+You
Date:
Thursday, 18th January 2018
Time:
2:00 pm
Place:
The Stage, hall 3.1

 

Dr Hildegard Kalthegener on Millennial Pink, Combination Options and Alternatives

 

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From its original status of a naive Girlie Colour, Pink has grown up during the last two years and is emancipated now. It has even become one of the dominant colour trends worldwide. As Millennial or Tumblr Pink the powdery nuance seems to be describing not only the feel of Generation Z but also the preferences of many other customer groups. It can be applied in many different contexts, for fashion and lifestyle products, in interior design and architecture, The lecture will reflect how the trend emerged and how different shades between Pink and nude can be combined with other colours so that they are suitable not only for the female part of society. Examples of very creative interiors within this topic can be seen from the lifestyle brand Pode, subsidiary of Leolux from the Netherlands. But as with every trend, at the same time, a countertrend can be observed, offering alternatives. And maybe the most interesting question: How long will Millennial Pink stay around and what will follow?

 

Lecture: Trend and AntiTrend in Interior Colour Design
Speaker:
Dr Hildegard Kalthegener
Date:
Thursday, 18th January 2018
Time:
2:45 pm
Place: 
The Stage, hall 3.1

 

Mara Michel on the Impact of Analogue Virtuality on Lifestyle and Products

 

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We live in the present and future simultaneously, in an analogue and digital world known as 4.0. This is rapidly evolving into a virtual world 5.0, in which it is difficult to distinguish the real from the virtual. This is leading to a new identity and individuality that is characterised by a longing for real life. As a result, four perspectives are emerging that are affecting our lifestyles and the products with which we want to surround ourselves with. The search for peace: because we can be contacted around the clock and we are unsettled by the speed of digital developments and changes. The search for value: the development of artificial intelligence cannot be halted. What is crucial is that it will be used not against, but for people as a top priority. The search for origins means that our focus on our regional traditions and values is increasing in line with the speed at which we are confronted with a virtual world and the use of robots. The search for support: we want to feel the ground beneath our feet again and feel safe. Multiculturalism means we are developing common patterns of social behaviour that are applicable to all.

 

Lecture: Analogue virtuality: Perspectives on Zeitgeist, Lifestyle Trends of Architecture, Space, Home, Interior and Human
Speaker:
Mara Michel, .futurize dietrendagentur
Date:
Thursday, 18th January 2018
Time:
4:15 pm
Place:
The Stage, hall 3.1

 


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Source: IMM Cologne