iSaloni Moscow 2016 was a benchmark in home furnishing that attracted around 40,000 trade operators, press and public. Best Design Guides will present you three Italian brands that promoted different and outstanding ideas suach as Horm, Porada and Natevo.
An huge part of iSaloni Moscow is dedicated to brands and trends that were exhibited in previous months at iSaloni Milan, supporting the advances and the appreciation of Italian Design in Eastern Europe. The exhibitors include segments like furniture, bathrooms, lighting and kitchens.
Italy is worldwide recognized as being a trendsetter, a guider and a world leader in the design. There are some of the world’s most renowned designers who declared that ‘Quite simply, we are the best. We have more imagination, more culture, and we are better mediators between the past and the future.’
It’s true that the Italian Design still wield a strong influence in the varios segments like the urban, the industrial, the product and the fashion design. Maybe, that’s why the words ‘Made in Italy’ are so common and respectful.
Natevo designs and produces a wide range of furniture which all consist in an extremely unusual aspect: they have been equipped with LED lights in order to illuminate their surroundings. An apartment filled with pieces of furniture by Natevo’s collection will have no need for lightning accessories, which symbolises an innovative idea as well as the unquestionable advantages in ecological, energetical and financial.
Horm was established in 1989 and the word “horm” means, in Old Aramaic, “sacred enclosure with the right to asylum”, which is a perfect description of the company’s philosophy. Since then, the company has gained an enviable series of important international awards and it has also built a solid global network of resellers, exporting its products to over 70 countries. Among all excellent materials they use, the wood is the star of Horm’s work and it is combined with glass, stone and metal.
Porada was born from the Luigi Allievi’s love for wood his passion about what he does. It was established in 1968 with the aim of expanding the chair productions, which started in 1948. The highest quality of the products and the considerable experience in the wood manufacturing improved a solid and well-defined identity, which today is expressed in refined products, contributing to create a domestic environment of excellence.
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